The internet has penetrated homes and businesses at a very rapid rate. E-Mail and the World Wide Web have proven to be phenomenal technology successes. The first e-businesses were founded in the early to mid-1990s. E-Commerce is a relatively new phenomenon with which many firms, large and small, are still grappling. The failures of high profile pioneers such as Boo.com, ValueAmerica.com, Webvan and Chemdex.com have shown ambition: technology and marketing hype are not enough on their own to launch a successful business on the Internet.