me say Naver was innovating search before even Google and Yahoo. Naver’s “Comprehensive Search,” which brought together multiple categories of results all on one search results page, launched in 2000 – seven years prior to Google’s Universal Search results. Naver’s “Knowledge iN” search, which is similar to Yahoo Answers, launched three years prior to the Yahoo service.
Today, Naver is a social content machine – a glimpse of a concept that could be a future look at SERPs across the globe. A primary focus of Naver’s search results is content coming from user blogs and Naver’s social community, named “Café.” Naver refers to this movement as “creating the foundation of a new culture.”
On its corporate website, Naver explains its philosophy: