After a rodeo injury at Vermillion South Dakota in 1999, Monte packed up his spurs and picked up a microphone and turned his focus to another lifelong love -radio. Monte got our start of one of our original affiliate stations KBRX in O'Neill, NE. His groundbreaking show the "Sioux Steel Rodeo Report" was broadcast to rural communities across 5 states from WNAX in Yankton, SD.