What Influences Consumer
Behavior?
Consumer behavioris the study of how individuals, groups, and organizations select, buy, use, and
dispose of goods, services, ideas, or experiences to satisfy their needs and wants.
2
Marketers must
fully understand both the theory and reality of consumer behavior
What Influences ConsumerBehavior?Consumer behavioris the study of how individuals, groups, and organizations select, buy, use, anddispose of goods, services, ideas, or experiences to satisfy their needs and wants.2Marketers mustfully understand both the theory and reality of consumer behavior
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