Brand
Zurich Airport's success depends to a large degree on clear brand management and honest and transparent communication.
As a brand, "Zurich Airport" makes full use of its exclusive position as a gateway to the world and to the Alps and distinguishes itself through entrepreneurial thinking and action.
The Zurich Airport brand also embodies a first-class touch in comparison with the world's other major hubs.
Zurich Airport is one of the most attractive departure, transfer, arrival and stopover destinations in land and air transport. It combines excellent products and services for passengers, business people, private individuals, visitors and local residents within a compact space at the best-connected location in Switzerland.
The Zurich Airport brand therefore builds on the strengths of Zurich as a business location and place to live. This is important, since 60,000 passengers and 25,000 staff pass through Zurich Airport every day.