The study also revealed three dimensions that customers use to judge recovery service
when they have problems or questions:
1 Responsiveness: the ability of e-tailors to provide appropriate information to customers when a problem occurs, to have mechanisms for handling returns, and to provide online guarantees.
2 Compensation: the degree to which customers are to receive money back and are
reimbursed for shipping and handling costs.
3 Contact: the availability of live customer service agents online or by telephone.