Social Analysis and Factors
Social factors that affect the sales of Coca-Cola's products include the following:
The majority of people in the US are showing increasing interest in healthy lifestyles. That has strongly influenced the sales within non-alcoholic beverage sector as many customers switch to bottled water and diet colas such as Coca-Cola Light or Zero.
Time management is a concern for 43 percent of all households, a percentage that has increased over the years.
Customers from ages 37 to 55 are concerned with their nutrition. Also, a large portion of the population are baby boomers. As they become seniors, they are more concerned about life choices that will impact their life expectancy. That will continue to affect the non-alcoholic beverage sector by increasing the demand for healthier drinks.