Rule!6: the rule of one
The two company....cannot own a single word in the fancy of consumers."
rule 7: the rule of the stairs
"will choose to use a strategy? Depending on whether you are the stairs step what step?
.In the thoughts of every consumer. He is the priority of the desired product in mind alway
rule 8: the rules of a pair
"term. All the competitors in the market will have only two "
.In the first stage, although in the consumer's mind will consist of a step ladder. When the time will only 2 step ladder only
.