Step Seven: Make the Decision “Optimal Solution”
Classic Airlines will assess the company’s existing marketing strategies, companypolicies and procedure to determine areas of opportunity. By examining the possible solutions,the best solution would be to integrate a combination of these identified strategies intoimplementation. Classic Airlines marketing department will introduce a customer-focusedmarketing campaigns that will revamp rewards program and enforce the airlines marketpresence. As an international carrier, the alliance with Skyway Airlines, which is an internationalairline including the plan to create a code-sharing level will build an extensive and strategicselection of rewards options in the industry. Having automated service features using the CRMwill definitely change customers’ experience creating more loyalty and preference. In additionClassic Airlines will achieve its goals of high profiting and of becoming one of the best globalleaders in the airline industry.