As both companies considered which options to pursue in order to satisfy the growing market. Airbus speculated that the hub-and-spoke system would prove to be the future for airlines and decided to launch the A-380 project in December 2000. Boeings aircraft, dubbed the 787, was launched in 2005. This aircraft represents a fundamentally different vision , one anchored in the belief that the point- to-point system is the most sensible growth platform.