Collectivistic cultures emphasize the needs and goals of the group as a whole over the needs and wishes of each individual. In such cultures, relationships with other members of the group and the interconnectedness between people play a central role in each person's identity. Cultures in Asia, Central America, South America, and Africa tend to be more collectivistic.
A few common traits of collectivistic cultures include:
Social rules focus on promoting selflessness and putting the community needs ahead of individual needs
Working as a group and supporting others is essential
People are encouraged to do what's best for society
Families and communities have a central role
In a collectivistic cultures, people are considered "good" if they are generous, helpful, dependable, and attentive to the needs of others.