Leading by Example
A positive, healthy, and moral ethical work climate begins at the top, Likewise, sales-people should realize that the people they supervise look to them in forming expecta- tions of their own moral behavior. If the sales manager does not treat salespeople honestly, fairly, and equitably, salespeople are likely to have a low regard for fair, equi-table, and honest treatment of customers, suppliers, channel partners, or even coworkers. Similarly, sales managers must thoroughly know and practice the company code of ethics (assuming one exists ) if they expect salespeople to follow it.