A larger,
more diverse array of external stakeholders
becomes deeply engaged, so that the organization
can better discover opportunities and
anticipate challenges. For instance, a large
retailer has to consider not only the design and
cost of its imported merchandise but also the
labor practices of its suppliers, the carbon
footprint of its products, the benefit of having
its brand associated with “green” values, and
the potential for public relations embarrassments
due to government actions or civic
watchdogs.