Part of the reason for this approach was my dyslexia. I learned to turn my disability into an advantage, and we have used it to shape our communication style. At Virgin, we use simple and straightforward language that gets to the point concisely and quickly. I believe that if you can’t explain what your business is all about in a couple of sentences then it’s likely you’re not focussed enough, or you don’t really know what’s truly at the heart of your business. Great leaders tend to be simplifiers, coming up with concepts that are universally understood.