Strategy highlights 2014
• Investing in distinctive positions
We made progress with our customer strategies in Global Corporate/Corporate Life & Pensions,
Zurich North America, Switzerland, the UK, Spain, Italy, Brazil and other markets.
• Managing other businesses for value
Highlights included a unified approach to life in-force management and exit from subscale
and unprofitable businesses in Russia and other markets.
• Growing our operating earnings
We streamlined our operational structure above the business unit level, deployed an additional
USD 2 billion of risk capital and invested more than USD 1 billion in additional less-liquid assets.
• Building supporting capabilities
We renewed our focus on managing talented people. We are developing advanced data analytics
and continue to improve processes that support operations and customers. We extended our successful
brand campaign.
• Living up to the Zurich Commitment
Our flood resilience program received an award from the UN Climate Change Secretariat.
We increased our commitment to ‘green bonds’ to up to USD 2 billion. We became carbon neutral.4