The incremental pattern of effects concurs with macro-level adoption
theories. Macro-level factors have a top-down effect that may influence
individuals within the organization in different ways but move the entire
organization to change culture. Due to the intensification of effects at higher
organizational levels, organizations may pay close attention to factors identified
in this study when considering changing the IT culture in educational
organizations, including beliefs about instructional benefits of technology,
perceived obstacles to integrating technology, perceived pressure reported
by teachers to use technology, and accountability to technology standards .