It is now, and will continue to be a social world. The top 5 social media sites combined have nearly 2 BILLION users (2). Smartphone users, on average, check their Facebook status 14 times per day. 79% check their smartphone for social media updates within 15 minutes of waking up (3). Social media and smartphone growth are both expected to grow at strong double-digit rates for the next several years (4). 80% of college faculty members now use social media and a full 50% of college professors say they use it in their classrooms (5). Enough proof?