Limitations and future perspectives
Despite the contributions of this study, the results must be
analyzed with caution. First, the product category (i.e. coffee
machines) targeted in the survey is specific and relatively
highly involving. Yet most pro-environmental decisions are
related to daily purchases. In addition, the theoretical model
was only tested among a sample of French respondents. A
replication of the study in other cultural contexts based on a
new category of product or a different type of behavior could
be conducted to confirm the findings.