Appeals to Pathos
"If we don’t move soon, we’re all going to die! Can’t you see how dangerous it would be to stay?"
"I’m not just invested in this community – I love every building, every business, every hard-working member of this town."
"There’s no price that can be placed on peace of mind. Our advanced security systems will protect the well-being of your family so that you can sleep soundly at night."
"Where would we be without this tradition? Ever since our forefathers landed at Plymouth Rock, we’ve celebrated Thanksgiving without fail, making more than cherished recipes. We’ve made memories."
"They’ve worked against everything we’ve worked so hard to build, and they don’t care who gets hurt in the process. Make no mistake, they’re the enemy, and they won’t stop until we’re all destroyed."
"Don’t be the last person on the block to have their lawn treated – you don’t want to be the laughing stock of your community!"
"You should consider another route. I heard that that street is far more dangerous and ominous at night than during the daytime."
"You’ll make the right decision because you have something that not many people do: you have heart."
"After years of this type of disrespect from your boss, countless hours wasted, birthdays missed… it’s time that you took a stand."
"Better men than us have fought and died to preserve this great nation. Now is our turn to return the favor. For God and country, gentlemen!"
"You will never be satisfied in life if you don’t seize this opportunity. Do you want to live the rest of your years yearning to know what would have happened if you just jumped when you had the chance?