The beauty contests that accompany the festival are known as "Nopphamat Queen Contests". According to legend, Nang Nopphamat (Thai: นางนพมาศ; alternatively spelled as "Noppamas" or "Nopamas") was a consort of the Sukothai king Loethai (14th century) and she had been the first to float a decorated raft. However, this is a new story which was invented during the first part of the 19th century. There is no evidence that a Nang Nopphamat ever existed. Instead, it is a matter of fact that a woman of this name was the leading character of a novel released during the end of the reign of King Rama III – around 1850 CE. Her character was written as guidance for all women who wished to become civil servants.
Kelantan in Malaysia also celebrates the same celebration, especially in the Tumpat area. The ministry in charge of tourism in Malaysia recognises it as an attraction for tourists. Many people visit the celebration each year.