the shift to the new normal economy alone would be enough to trigger a
major transformation of global business trends and strategies. But it has
coincided with a wave of new digital technologies that will themselves
be equally transformative. In many ways, the new normal economy is spurring
adoption of these new tools and approaches, because they help companies
achieve greater flexibility at lower costs. Survey respondents identified four key
digital megatrends that are redrawing the business landscape.