For Pre-Fall, Ashley and Mary-Kate, designers behind cult-favorite brand The Row, brought a chilled-out charm to their minimal, elegant sportswear. “When we started designing, we were having a real California Reflection,” Mary-Kate Olsen told us. The ‘60s and ‘70s surf vibe can be seen in easy tunics, sunbaked tones, zip closures, and a generally lighter feel. And, of course, the designers’ signature clean lines and artful layering are at the core.
And fresh from The Row’s CFDA Award for Accessories Designer of the Year, we couldn’t help but notice new bag silhouettes, which Ashley Olsen told us are a new take on how to wear bags for evening. Here, the designers comment on their Pre-Fall inspirations and designing with purpose.