Why did we begin with the year 1963? Initially, the rationale was to cover a 30year period, given that preliminary results of this research were presented by Wayne F. Cascio as part of his presidential address to SIOP in 1993. Although any starting point is arbitrary, our decision to code all articles over a 45year period was based on the rationale that this is certainly long enough to Content analysis is primarily a qualitative methodology, but, as noted above, it also includes a quantitative component, which provides an advantage over other more purely qualitative methods, such as literary interpretation and hermeneutics (Duriau, Reger, & Pfarrer, 2007). Content analysis methodology is especially suited for rigorous exploration of many important issues that are often difficult to study (Duriau et al., 2007). Also, it is particularly suited to answer the questions we posed in the introduction because, as noted by Duriau et al. (2007), content analysis (a) provides a replicable methodology to access deep collective values (i.e., top ical areas that are of more [or less] interest in the field of INDUSTRIAL AND ORGANIZATIONAL psychology), (b) is highly flexible (i.e., it allows us to categorize