They had their CFO, Carl Weber, do a "deep dive" on their costs for the year. Carl also did some benchmarking for them. Carl came to the conclusion that they were spending too much money on transportation and related distribution service. They were currently utilizing a third party logistics services company, LMZ. In addition to delivering the hardware products to wholesalers and large retailers, LMZ also received, processed, and filled the orders for delivery. Carl recommended that they "in-source" these services, including the transportation.