The majority of all interviewees prefer stationary shopping to online shopping. If they go online for purchases, all students prefer to use a computer and a W-LAN access at home as it was perceived as safer and more convenient than m-commerce via mobile device. Convenience was very important to all interviewees. The main benefit and reason for using the latest technology is convenience as it „makes life easier”. Other reasons are „status” and a higher acceptance within the peer group. As could be seen in the clear preference for the brand Apple, for the Chinese students, „conformity” might still play a role and might possibly root in decades of communism.