We want our customers to feel reassured that any down used in our products comes from responsible farms. We have had stringent requirements for down and feathers in place for many years now. We strictly forbid live plucking and force-feeding. The challenge has been to control the implementation of these requirements in a sometimes complex value chain. To ensure this, we need to know exactly which farms our down comes from and what the conditions are at each of these farms. That is why we are now working to apply Textile Exchange’s Responsible Down Standard. With this, we will gain full traceability of the origin of down and be able to ensure that these farms comply with strict animal welfare standards – all verified through third party certification. Our goal is to use only such certified down for all applicable products for all orders placed from the end 2015 onwards. These will then hit our stores from the autumn/winter season 2016 onwards.