Nowadays media have many effect for the most people and you can find media in everywhere. They promote the product on TV, youtube , newspaper , facebook. It's can make customer believe and interest in their product and pay it. In TV they advertise in their product is a good product and make customer interest and buy it or In TV they advertise to customer remember concept in their product. For,example in Oreos advertise "twist,lick,dunk". It's a good concept marketing to customer remember that. Nowadays the actor promote product in facebook or instagram it make people who see that want to buy it same as the actor. I think it is a concept marketing to attracted to buy in their product. Media is a good income of own business but customer should be judgment before believe and buy it.