The location of the JetBlue SWA model has been adopted. Not only that, it is also better done and replicated through the use of technology, careful route analysis and strong financial support. Neeleman believes he can create a low-cost airline that can "work efficiently and at the same time deliver a great customer experience." He filled the void for an LCC in New York and the Northeast by raising $160 million in start-up capital to target entertainment passengers flying to Florida and the West Coast.
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