Eyeball tattooing is reportedly gaining traction in Australia, despite medical professionals warning it can cause blindness and cancer.
At least 20 Australians have permanently inked their sclera - the white area around the iris – in the practice founded by American body modification specialist Luna Cobra, according to News Corp.
Despite optometrists cautioning the dangers of the practice, people are increasingly undergoing the sclera inking in a bid to stand out.