-The supplier selection is a multi-criterion
problem which includes both qualitative and quantitative
criteria. In order to select the best suppliers it is necessary to
make a trade off between these tangible and intangible
criteria some of which may conflict. This study examines the
difference between a president' rating of the perceived
importance of different supplier attributes and their actual
choice of suppliers in an experimental setting. We use the
normalization: an interview scale set of questions, to
determine the importance of supplier attributes; and makes
sure all criteria have the same range, to examine the choice
of suppliers. The results indicate that although the president
says that price is the most important attribute for a supplier,
they actually choose suppliers based largely on financial and
delivery.