Across subjects, the ranking of ready meals on the weekday
was positively correlated with that on the weekend
(two-tailed Spearmans coefficient = .505, p < .01). However,
while the ranking of this meal solution on the weekday
was positively correlated (two-tailed Spearmans
coefficient = .335, p < .05) with the individual recruitment
data concerning the frequency of ready meal use depicted
in Table 1, no significant relation was found between the
latter and the ranking of ready meals on the weekend
(two-tailed Spearmans coefficient = .131, p = .365). The
explanation for the discrepancy observed between the frequency
of ready meal use and the ranking of ready meals
on the weekend might lie in the fact that no consumption
occasion was specified during recruitment. This probably
led consumers to consider the question about ready meal
usage in the context of a weekday dinner, which is the occasion
in which Dutch consumers more often prepare and
eat their meals at home (Verlegh & Candel, 1999; Voedingscentrum
Across subjects, the ranking of ready meals on the weekday
was positively correlated with that on the weekend
(two-tailed Spearmans coefficient = .505, p < .01). However,
while the ranking of this meal solution on the weekday
was positively correlated (two-tailed Spearmans
coefficient = .335, p < .05) with the individual recruitment
data concerning the frequency of ready meal use depicted
in Table 1, no significant relation was found between the
latter and the ranking of ready meals on the weekend
(two-tailed Spearmans coefficient = .131, p = .365). The
explanation for the discrepancy observed between the frequency
of ready meal use and the ranking of ready meals
on the weekend might lie in the fact that no consumption
occasion was specified during recruitment. This probably
led consumers to consider the question about ready meal
usage in the context of a weekday dinner, which is the occasion
in which Dutch consumers more often prepare and
eat their meals at home (Verlegh & Candel, 1999; Voedingscentrum
การแปล กรุณารอสักครู่..
