Let’s look at this a different way. We are experiencing a nostalgia craze. So this should be popular, but It’s also very practical. Most of us have a work life of about 42 years or so. Put yourself in the shoes of a person retiring in 1980 Exhibit 1.1* gives a brief summary of what 11 firms were like when the retiree began work and what they were like at his or her retirement.