If a CEO fails to take definitional control of a reorganization, with its prospect of job losses, boss changes, and new modes of working, the whole company can grind to a halt. Consider what happened when one well-known former CEO allowed the default assumptions surrounding the term “reorganization” to take hold. A few years ago, Carly Fiorina decided that Hewlett-Packard needed a top-to-bottom reshuffling. She had a fixed idea that reorganizations must be managed with extreme care, and she implicitly communicated her belief by the cautious way she floated her ideas with senior managers. She worried that a reshuffling plan would open a Pandora’s box of political sensitivities, especially among middle managers. For this reason, everyone assumed that “reorganization” was cause for fear and trembling.