The MICE industry is one of the most lucrative segments of the Thailand’s tourism market. Thailand, as a prime tourism destination, has been developing into an increasingly popular location to hold international events, both for marketing products and holding corporate seminars. Event planning has become one of Thailand’s specialties.
Thailand is strengthening its position in the regional MICE market, with more and better destinations. Thailand also has glamour and a service culture, warm weather, delicious cuisine and great beaches. The MICE facilities in Thailand are some of the best in the business. Thailand has another advantages too: its proximity to two of the biggest economies in the world, China and India, which gives Thailand a huge advantage in attracting MICE opportunities. Thailand MICE industry has great potential for future development and growth.