The web is, to a large extent, a medium of written communication; this unit offers you a practically oriented, conceptually based approach by which you can become more effective in written publishing on the Internet. First, you will closely engage with the practicalities of writing online, across different styles and genres and exploring how its technologies support creativity and innovation. Second, you will learn about the contexts and 'channels' of public online writing. Finally, you will consider key underlying information issues such as relevance, credibility, authority and utility.