Content marketing is awesome. It works and gets a lot of results when done the right way.
However, the more I look at shifts in the digital marketing landscape, the more I see organizations taking advantage of and benefiting from side projects.
One way to start quickly is to take your current content and wrap it up in a user experience. Or, you can go all out and build a tool from the ground up.
Have you tried creating side projects as marketing, or do you have plans to? What experiences have you had that left you with a positive impression?