The article discusses how business enterprises can use and influence consumer social communications to enhance business performance, reputation, and profit. Topics discussed include a took developed by social analytics platform Synthesio to track the online reputations of 12,000 hotels, the number of years online each day being spent by nearly 1 billion active users of social media site Facebook as of October 2012, and capture, understand, and present as the three-stage process of social media analytics.
The article discusses how business enterprises can use and influence consumer social communications to enhance business performance, reputation, and profit. Topics discussed include a took developed by social analytics platform Synthesio to track the online reputations of 12,000 hotels, the number of years online each day being spent by nearly 1 billion active users of social media site Facebook as of October 2012, and capture, understand, and present as the three-stage process of social media analytics.
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