With the acquisition of hybris, a market leader in e-commerce solutions, SAP has
added proven omni-channel commerce capabilities to its portfolio.
hybris is a perfect match for manufacturers and distributors who are already using
SAP ERP. They can now overcome complexities and barriers caused by data duplication
of capabilities between hybris and SAP ERP – from product information/catalog
management (PIM), pricing, and offer management up to promotions, personalization
and order management.
SAP now has its own dedicated customer engagement and commerce platform that
meets customers’ increasing expectations about usability, flexibility, and a seamless
shopping experience:
■■ A flexible, easy-to-adapt user interface compatible with all standard browsers
and devices
■■ Easy administration and a flexible architecture that suits a fast-changing
commerce environment
■■ Solid product information database for all channels