Building a clearer vision for success
To secure and grow its position within the industry during a time of changing consumer behaviours and aggressive competitive pressures, Greyhound Racing Victoria (GRV) engaged GSG to facilitate the development of a five-year strategic plan for the organisation. This plan was to provide GRV with a unified and motivating vision for the organisation, a clear brand position for greyhound racing and a set of detailed actions to help grow the participation, engagement and advocacy of key stakeholder groups.