The first teaser poster follows typical conventions of a teaser
poster. We have only a date and a letter, there is no presence of
a full title or starring actors. The image used itself helps to form
an understanding of the film. The image is very dark creating an
element of thrill, the colour scheme can be gathered as dark
blues, reds and yellows. Not too much is given away however
because it is a trilogy the audience can recognise what film is
being advertised. However this is only due to the consistent
campaign.
The second teaser poster gives away some more information.
In this poster we are given a full title ‘Iron Man 3’, a fully written
date and a more precise image. In this image we can see who
the starring actor is. This poster too sticks to a colour scheme
of blues, reds and yellows allowing the posters to link together.
Also notice how the number ‘3’ and the title are written in the
same font and colour. This is a typical aspect used within a
campaign and helps the audience to make the link between the
2 posters due to their similarity. I would like to include this is
my work.