changes wrought by digital technology already are coming so rapidly that it is understand why media executives fear that they will be left behind if they do not run faster,adapt more quickly,and get richer and bigger so they can be ready for anything .new technologies will force massive adaptations in the media companies,create still more incredible opportunities in business,and transform the society we know in unimaginable ways.
It is estimated there were nearly 360 million users worldwide of the Internet in September 2000. In 1995,the United State claimed 90 percent of all Internet users,but by late 2000 about 60 percent of Internet users lived outside.The United States Information Agency of Internet connection by 2000.