Expectancy theory proposes that a person will decide to act in a certain way because they are motivated to select a behavior over other behaviors due to what they expect the result to be.
•
The individual makes choices based on estimates of how well the expected results of a given behavior are going to match up with or eventually lead to the desired results.
•
Expectancy theory explains the behavioral process of why individuals are motivated to choose one behavioral option over another. It also explains how they make decisions to achieve the outcome that they perceive as most valuable.