Balance:IT needs to control the architecture while business needs to control the content.Putting content into the hands of IT adds an unnecessary layer of abstraction and often creates an unnecessary process bottleneck.
Recommendation:PayPal needs to re-write their application in such a way that business managers can make content changes without ever touching the code.The system should then route these authorized changes to their vendors for translation.Think about it from a Web 2.0 perspective.Wikipedians can make basic content changes without writing any HTML (though Wikipedia does use a markup language, knowing it isn't required to make basic changes).