wrigley is the world's leading manufacturer of chewing gum, producing literally millions of packages of gum every day. is a large, financially strong company whose manufacturing technology for producing gum is state-of-the-art It sells its products to millions of gum- chewing consumers all over the United States and many other countries around the world. Still, Wrigley has never attempted to sell its chewing gum directly to consumers, but instead uses a wide variety of intermediaries at the wholesale and retail levels.