In a delightfully didactic satirical essay, Harris(1972) examined the latent self-interest of the gift. Ideally, the giving of a gift does not establish obligations for exchange However, Western donors violate the"basic etiquette" of reciprocal exchange by calling attention to their generosity. Pressure to reciprocate is greater than in other forms of reciprocal exchange. To aviod feeling inferior and to safeguard reputation, the recipient must reciprocate. Failure to reciprocate appropriately can result in an asymmetrical relationship.