Communication Strategies for Agricultural Development in the Third World, Maria Cristina Bastos Oliveira, 33-51.
The paper reviews current participatory communication strategies being used by donor agencies as part of their agricultural development interventions in third world countries. More specifically, the paper: (1) discusses existing approaches to using communication as a component within development programs, the so called development communication; (2) analyzes the role of public communication campaigns in agricultural development; and (3) reviews two participatory communication strategies proposed by FAO and USAID. respectively, as a means for bringing about agricultural development in third world countries: the Strategic Extension Campaigns (SEC) and the Communication for Technology Transfer in Agriculture (CTTA). It stresses the fact that the emphasis on participatory development processes has called upon new approaches to communication. In this context, development communication is providing, an interesting framework used to accelerate die agricultural development process in developing, country settings.