Currently, these products have been widely consumed in the Asian region. It is reported that the fish-based product industry has been growing tremendously since the early 1980s in countries including Singapore, Malaysia, China, and Thailand. Manufacturers are also aiming at the overseas market, especially for frozen
fish balls and cuttlefish balls, to countries such as Australia, Japan, and United States (Morrissey and Tan 2000). In
Singapore, it is claimed that 4 million people consumed about 70 tonnes of fish ball/fish cake a day (Park 2005). Similarly,
fish ball consumption in Thailand is relatively high, with approximately 12,000 tonnes of fish ball consumed per year
(Park 2005).