Dear Bernard,
I hope this finds you well. I wanted to reach out to see if you would be interested in having a brief research conversation regarding our upcoming study topic.
In an increasingly digital world, customers are becoming more independent and less inclined to interact with bank staff. Given that most firms earn customer loyalty through their staff, how can providers continue to build loyalty within this new paradigm? What does loyalty look like in this world, and what is the role of customer experience and brand management?
Our research team would really value your perspective on challenges in this area to help us shape our research. Would you or someone on your team be willing to speak with us on these topics for 30 to 45 minutes in the next few weeks?