passengers’ assessment of service recovery justice, their consumption emotions,
satisfaction, trust, and referral intentions. The longer the wait, the unhappier the
passengers will be and the worse evaluations the airlines will receive. This finding is in
disagreement with Folke et al.’s (1987) study in which the extent of flight delay was
found to be not correlated with dissatisfaction or negative emotions, but supports
Swanson and Kelley (2001) who found that the length of the service recovery affected
customers’ post recovery satisfaction, WOM and repurchase intentions. This finding
also seems to concur with conventional wisdom and confirms the importance of timely
recovery (procedural justice) on customer relationship.