Any dispute, controversy or claim arising out of or relating to this Agreement, or the breach, termination or invalidity thereof, shall be submitted to arbitration upon demand by a Party by providing notice to the other Party. The arbitration shall be administered by the courts of Thailand under its then-current commercial arbitration rules by three arbitrators appointed in accordance with the said rules. The place of arbitration shall be Bangkok, Thailand. The arbitration proceedings shall be conducted in English. The decision and any award of the arbitral tribunal shall be final and binding. Notwithstanding anything to the contrary, the Parties shall have the right to seek any interim, provisional or conservatory measures, such as preliminary injunctive relief and temporary restraining orders, in any court of competent jurisdiction.